artist and designer barbara hochstetler principal, social entrepreneur and founder of primimod llc applied artsdesign 1979 to present primimod llc principal designer social 2011 humane modernism marked by compassion, sympathy, or consideration for humans and nature tending toward a broad humanistic culture
mass production mass produces values the philosophy of primimod is based on a vision for modern art and design that is expressive of societies higher aspirations; the societal value of loving connection that links humanity. the expansion of media and technology internationally has interconnected countries economically, socially, and culturally. this delicate balance is being played out in the news daily. Children, the feminine archetype, primitive societies and nature all express the value of connection for life sustaining, prosperous survival. These values were discounted when mass production, economic growth and consumerism were promoted. Wealthy leaders promoted their own values for an expanding culture. Suburban sprawl, automobile centered, disposable products and processed food, fueled unhealthy cultural values. This is of detriment to society and humanity in general. Modern architecture, city planning, art, and religion embraced the subordinate status of women, children and primitive societies. In order to get ahead in the aggressive male dominated world, "power over" became the exhaulted model of acheivement. This male perspective becomes problematic when it is not balanced by the feminine perspective of connection. Primimod is spearheading a movement to connect artists and designers that have a common, collective vision for modern art and design. create cohesive cultural patterns that connect promote childrens art in product design and art promote primitive cultures in product design and art promote masculine and feminine equilibrium in art and design art and design that expresses values of society promote reverance for nature in art and design promote artists as visionaries leading society based on innate values of connection
Primimod is focusing on the values of the largest consumer group in the world; women and children. commercial fabric and carpet design cultural patterns based on nature, art, design and behavior
fine artpainting and photography 1980 to present painting acrylic contemporary expressive of the primitive need for loving connection; emotional, spiritual and physical connection. photography technologically manipulated images that are emotionally evocative beyond space and time. barbara h llcprincipalcommercial interior designer 1995 to present www.barbarah.com /uploads/3/3/3/4/3334787/resume.pdf commercial interior design directorof prominent international large scale buildings including; airports, convention centers and court houses.
